Consumer trends and behaviors are changing rapidly with
advances in technology. The keyword “Beauty” is standout amongst the most
looked terms on the web with just about 4 billion queries received yearly as
per L’Oréal. They need beauty to be firmly connected with technology. That is
what is associate beauty all about.
These days, customers interested in beauty care need to
see how technology can give them a superior personal experience and make them
feel connected. Beyond simply improving your great looks, today’s applications
and devices can likewise enable the connected consumer to self-diagnose beauty
issues and respond as needs to be imperfect.
So what are the innovation trends which are getting down
Connected beauty? Let’s discover!
- IoT
- Connected
devices have had a perfect impact by making the industry connected
beauty. Companies like Loreal, Solomomo Wired Beauty, Skin wand,
Smart mirror, Uvisio, Ultra, Inc. have launched IoT based devices which
help in improved data collection and analysis and informs the user about
their skin texture and conditions, UV Index, the moisture level in the
skin, etc.
AI and Chat-bots
- AI
and chat-bots are playing a noteworthy role in Personal care and Beauty
industry. AI and chat-bots are powerful technologies, which not only
changes the consumer engagement but likewise helps in examining the skin
types, consumers preferences and so forth.
- L’Oréal
has set out on the AI journey with the launch of artificial
intelligence-powered Facebook Messenger bot to create services for its
beauty brands and check more about buyers.
Augmented Reality and Virtual Reality
- Augmented
reality has fast turned into a leading area of focus for the business with
regards to digital beauty. AR and VR are getting to be standard not only
in various industries but also in the cosmetics industry. Beauty brand
benefit has stepped up its augmented reality allowing consumers to try
different brow styles and has struck a new partnership with global
cosmetics app developer Meitu. AR features are joined by cosmetic brands
to enable users to virtually try on products with only a smartphone.
Blockchain
- Blockchain
can enable retailers to collect more prominent trust and brand loyalty all
through the product lifecycle, as it can tell a customer not only where an
item was made, but additionally who made it, how much they were paid and
the conditions they worked in.
Facial Recognition
- Previously,
facial recognition was used mostly to help with criminal investigations or
unlocking smartphones. But, “the recent release of the iPhone and its
FaceID technology has brought us closer in bringing facial recognition to
the masses,” said Beringea’s McCormick. “In 2017, there were huge
developments from retailers around the world that would suggest that
facial recognition technology is on the brink of mainstream adoption.”
We at EMedStore also
have been tracking Innovators in the Connected Beauty space in the Beauty and Personal Care industry
technology wise.
Get in touch with our experts at info@emedstore.in or
call us: +91 973 771 2429 directly. We’ll reach out to you within 24
hours.
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